Goodlings

Grow Good Humans

Small things, grown well

Goodlings was born from a simple idea: raising kids should feel less like a chore chart and more like nurturing a sprout — warm, encouraging, and full of small wins.

Our founders

Goodlings was dreamed up by a brother-sister duo, Vidit (6) and Aanya (9), from New York and Texas.

Their parents assigned chores and promised points as rewards — but like many households, there was never a structured, reliable way to keep track of who earned what.

Inspired by a reward program at their elementary school, Vidit and Aanya decided to build the same system at home. They designed habits, learning quizzes, and goodling pets — then enlisted their dad to help bring it to life.

Vidit, co-founder of Goodlings

Vidit, 6

The creative director behind habits and pets. Vidit loves cars, LEGOs, and earning stars.

Aanya, co-founder of Goodlings

Aanya, 9

The visionary behind the reward systems. Aanya loves Harry Potter, reading, and penguins.

What we grow

Good habits

Positive reinforcement helps kids take ownership of daily routines — brush before bed, read, be kind.

Bonding

Fun, age-appropriate activities help families spend quality time together — matched to your energy.

Learning

Quizzes across five subjects turn knowledge into playful mini-adventures for each age band.

Future growth

Earn points, grow goodling pets, and save toward real-world goals through a licensed partner.

Ready to start growing?